While working at the Philadelphia Water Department, I was lucky enough to get to do most of the branding, advertising, marketing, and day-of design work on the inaugural Philly Free Streets - which temporarily closes Philly streets to cars, inviting people to walk, bike, & play. Philly Free Streets is a people-powered initiative of the City of Philadelphia. I worked closely with the wonderful people from the city's Office of Transportation & Infrastructure Systems..
Working with my Creative Director to finalize the logo, I developed a wide scope of materials that lead up to the event, as well as some items for the event itself. Some of the first things I worked on were the icons that would round out the pedestrian icon - aiding in showcasing a variety of activities & types of people who would come out to experience Philly Free Streets.
The first part of the process was to slowly roll out the brand across a variety of channels - through traditional press and social media.
As the event drew closer, we wanted to ramp up visibility, and had advertisements displayed at bus shelters around the city. Both print posters & digital displays were used.
I designed two different styles of t-shirts for the event itself, one for volunteers, and one that was a giveaway to Philly Free Streets participants.