Part of my current job involves these mini "campaigns" promoting the Philadelphia Water Department's residential improvement program, Rain Check. The fall/winter is usually a slower time for the program and we have been doing small social media pushes for sign-ups aligning with various holidays/motifs over the last 6 months or so (Halloween, Thanksgiving, etc.)
This is one of my favorites we have done - a fake personal ad from a rain garden to a resident. I personally enjoy how tongue-in-cheek and specific it is - but I had a blast making this particular graphic.
Here's a break down of what the process was:
Starting from the left:
- In order to get the right sense of bundled up and layered newspaper, the quickest way to execute this was to actually bundle and clip together real newspapers.
- After scanning the newspapers in, I Photoshopped out the text to give me a base for creating the faux personal ad.
- I got the content in place, trying to make it seem like something that would legitimately appear in the back of a newspaper.
- To emulate the way someone would circle an ad (in this case, with a heart), I tried out some different strategies, and found that a highlighter on white paper produced the best results.
- With some Photoshop assistance (changing color, blending), the final piece came together.